#51: Sales Promotion Activities

Episode 51: Sales Promotion Activities Join Josh and Garrett as they discuss what sales promotion activities ARE…and how to choose which are right for you. Top takeaways: Sales promotion is all the activities/materials/elements of what you do in your marketing that directly support sales. Advertising is indirect; sales promotion directly support–like when you’re talking to a salesperson in a store and they have a little cardboard display that directly supports the conversation. You want to support the sales in three time periods: before your conversation, during the conversation, and after the sales conversation. And they need to be different! Before: What do you want your clients to think about before your conversation? Reflect on your niche :) Consider a worksheet or brochure that focuses on what problems you solve. Prep them to have the ability to answer the questions that you’ll ask them in the sales conversation. During: It’s important to have visual cues. You are as much a teacher as you are a salesperson. After: Figure out what the next step is–who are they going to consult with before making the decision, who else are they going to interview, what are they thinking about after the call, etc. Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey: Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow