51. The 1440 Principles

G'day legends! 

It appears that you can get just about anything now in a minute. You can get two minute noodles, 90 second rice, eight minute abs, 60 second outdoor cleaner. 

It's an on-demand lifestyle. So what is the 1440 prinicple? 

The 1440 priniciple is a concept developed by Kevin Cruze (distinguished author and motivational speaker). 1440 is not'20 to three' in the afternoon, it actually represents the number of minutes in a day. 

Have you ever thought about how much you are able to cram into the days before you go on holidays or the day that you've got an urgent deadline and then all of a sudden you can just cram all this extra activity into the day? 

The secret is that you're actually maximising the minutes in a day rather than procrastinating or being wasteful. 

Brendan Hawes, our guest podcaster this week and CEO of Blue Star talks about how the secret to his day is "when I'm at my peak performance it is if I live and breathe the 1440. So what I try and do is break down my day into those minute segments."