51: The future of charity social media

Social distancing restrictions have led to huge changes in the way charities operate. Fundraising efforts have become increasingly digital, physical events shifted to the virtual, and service delivery has moved almost entirely online. Social media was important before the pandemic, but now it’s absolutely essential.  In today’s podcast, we discuss the future of social media. We examine the major platforms that charities are using and the platforms charities should be using. We discuss the best ways to reach your audience, the importance of scheduling and planning, tone and authenticity, and much more. And, finally, we look at future social media trends to help charities stay ahead of the curve. We encourage charities to practice boldness and creativity, innovation and experimentation, in order to support fundraising efforts and showcase the brilliant work they are doing.  Today’s podcast features all Charity Digital employees. E-Comms Manager and host Elizabeth Carter speaks to Sacha Dhabalia (Marketing Intern), Chris Hall (Marketing Manager), and Nick Wyatt (Growth Marketing Executive) about the future of charity social media.