51. Thinking About Switching Email Platforms? Here’s my recommendation... episode artwork

EPISODE · Feb 9, 2026 · 11 MIN

51. Thinking About Switching Email Platforms? Here’s my recommendation...

from What Would They Do? The Customer Experience Podcast For Online Business · host Nadine Nethery | Conversion & Retention Strategist for Membership Site Owners and Course Creators

Thinking about switching email platforms, but overwhelmed by the tech or afraid of breaking what’s already (sort of) working?In this episode, I take you behind the scenes of my email setup and explain why I chose Drip as my go-to platform for retention, loyalty and subscriber delight. From Flodesk to Drip, and from sending newsletters to building strategic, behavior-driven journeys, this episode walks you through what makes Drip different and how it’s helped supercharge my business (and my clients’).You'll also hear how Shelley Hitz, a Retention Lab member, made the leap from email frustration to full-blown email strategy in Drip with me by her side.If you’ve ever felt boxed in by your current email provider, or if you're curious what it actually takes to make your email platform work for you (not against you), this one’s a must-listen.What we cover:Why I left Flodesk (despite the unbeatable pricing)The non-negotiables that made me choose Drip over ActiveCampaign, Kit, and othersWhat makes Drip so powerful for service providers, course creators and membership ownersThe mistake most people make when switching email providersHow Shelley switched platforms without the overwhelm by joining Retention Lab IncubatorWhy choosing a better tool isn’t enoughView the episode transcript here.Where to from here?Grab the 2026 State of the Customer Report FREE right here.Generate 10 tailored-to-you survey questions FREE right here.Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here!Find out how you can get my strategic customer experience brain on your brand here.Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

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51. Thinking About Switching Email Platforms? Here’s my recommendation...

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This episode was published on February 9, 2026.

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