51: WELL+GOOD Co-Founder MELISSE GELULA On Purpose and Bootstrapping A Wellness Media Company to an Acquisition and a Community of 12 Million

How does one bootstrap a wellness startup from a simple website to a digital empire that has 12M monthly unique visitors and sells to a major player in the media space? In this episode, you'll get a behind the scenes look into the rise of WELL+GOOD through the eyes of its co-founder Melisse Gelula, who went from training to be a psychoanalyst to being named one of the 9 Most Creative Entrepreneurs of 2018 by Inc Magazine. This week, the gorgeous Well+Good: 100 Healthy Recipes + Expert Advice for Better Living book is out, and my Superfood Galaxy Oatmeal recipe with moringa is included alongside names like Venus Williams, Dr. Mark Hyman and Dave Asprey (#nbd). Also, I've been honored to have been featured by WELL+GOOD on multiple occasions over the years. In this episode, we discuss: How food can be a pathway into wellness Being on the front lines of the healthy food revolution How WELL+GOOD activated 100 global wellness movers and shakers to contribute to their first book How to stand out in the wellness space How to get featured by WELL+GOOD What psychoanalysis and wellness media have in common Building a personal brand VS a media company in today's digital landscape What role social media plays in WELL+GOOD's success Why a "backpack of purpose" and meaningfulness is a must for success See all show notes on wokeandwired.com. Mentioned in this episode: Well+Good: 100 Healthy Recipes + Expert Advice for Better Living book Connect with Melisse: @melissejoy @iamwellandgood wellandgood.com Connect with Woke & Wired: If you enjoyed the podcast, please share it. Subscribe, rate and review the show on iTunes. Your rating and review help more people discover it. Join the closed Woke & Wired Facebook group. Tag me on Instagram @wokeandwired and let me know your favorite takeaways!