51. Why every business and brand needs a go-to-market strategy

If you’ve never heard the term “go-to-market strategy,” this week’s episode will shift everything about how you approach marketing. I’m joined by Christina Del Villar, author, marketing expert, and client who has rocked the marketing world since releasing her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy. With over twenty-five years of experience at Fortune 100 companies and more than twenty startups, Christina knows her stuff. Whether you’re a CEO driving revenue growth, an author launching a book, or a solopreneur building an audience or launching a program, I know you’ll gain value from both the insights and practical advice Christina shares in this discussion. While her expertise is in corporate strategy, we dig deep in this discussion to apply her corporate strategies to personal brands and small businesses. Along with methodology, we dig into practical steps you can implement immediately. If you’re building an author platform, be sure to check out my valuable free guide, How to Create an Influential Author Platform. About Christina Del Villar Christina Del Villar is a Silicon Valley marketing executive, consultant and author who geeks out on helping companies transform, grow, and scale, leveraging technology with over twenty-five years of experience at Fortune 100 companies and more than twenty startups. Christina has developed go-to-market and marketing strategies for exponential growth, new product launches, acquisitions, and IPOs, particularly for high-growth companies where she leverages her experience and industry perspective to take them to the next level. Christina’s GRIT Marketing Method focuses on helping marketing professionals build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. Her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, arrived in bookstores in August 2021. Learn more about Christina at https://christinadelvillar.com/. Please rate and review the show! If you enjoy this episode, please leave a five-star rating and review, and subscribe! Doing so helps me reach more listeners with the important message that we all deserve lives that are beyond better. Let’s connect. Connect with me at stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn.  To submit a question, email [email protected] or visit http://stacyennis.com/contact and fill out the form on the page.