51: Your Social Media Metrics Don't Mean Shit: What Actually Measures Content Success

Your social media metrics don’t mean nearly as much as you think they do.A like means someone tapped their screen. A save means they tapped a different part of their screen. Even thousands of views don’t necessarily tell you whether your content actually resonated, made someone think, changed something for them—or brought the right people into your world.And yet we give these numbers SO much power.In this episode, I’m piggybacking off our conversation about attention vs. resonance and digging into our obsession with metrics, external validation, and the way we’ve learned to let numbers tell us whether what we’re creating is good, important, or working.Because some of your most impactful work might not be the stuff that gets the most likes. If you’re creating something that challenges people, disrupts the status quo, or asks someone to see something differently, their first instinct might not be to hit the little heart button. That doesn’t mean it didn’t land.So if likes, views and saves aren’t the whole story, what do we pay attention to?We’re talking about the difference between attention, resonance and actual impact; what your social media analytics can and can’t tell you; the role our nervous system plays in our obsession with external validation; and how to start developing your own internal measures of whether your work is actually doing what you want it to do.Because your metrics are data. They’re not truth.And sometimes the most important thing you create won’t be the thing that performs the best.Support the showContinue The Work:🌀 Book Guided Creation Session🎙️ Join the Substack Community Connect With Jenn:🌐 jenniferhulley.com📸 Instagram: @jenniferhulley🎵 TikTok: @jenniferhulley