#511 Celebrity Marketing

Celebrity endorsements aren’t new. I mean, they’ve been around for a really long time as far back as the 1760s, when producers of pottery in China used royal endorsements to promote their product. Hollywood stars and athletes routinely allow their images to be used in endorsements of products. And we assume that the athlete knows something about the running shoes or the celebrity chef knows something about cooking. But these days, there is a new class of celebrity with the rise of the Internet.   Influencers don’t have to be in politics or entertainment or sports or fashion. They simply need to be considered knowledgeable by a section of the population. These days there are influencers in every business category and it may make sense for your business to consider partnering with an influencer to grow your brand.