511: Should You Invest in Bitcoin Treasury Companies?

Bitcoin just crossed $100,000, and you're probably thinking: "I missed it." And you wouldn't be alone. That's how most people feel. They heard about it at $1,000… were told it was a scam at $10,000… waited for a pullback at $30,000… and now that it's over six figures, they've mentally closed the door on the opportunity. It's human nature to assume that if you're not early, you're too late. But that's not how this works—not with Bitcoin. In fact, this might actually be the best risk-adjusted time in Bitcoin's history to buy. I know that sounds counterintuitive, but it's true—and the data backs it up. Let's talk supply and demand. Since the halving in April, Bitcoin's issuance has dropped to just 3.125 BTC every 10 minutes. That's about 450 new coins per day, or just over 3,100 per week. Meanwhile, U.S. spot Bitcoin ETFs alone are buying more than 30,000 BTC a week—ten times what's being mined. And that's just the activity we know about from public filings. It doesn't include over-the-counter purchases from sovereign wealth funds, corporate treasuries, family offices, or high-net-worth individuals quietly accumulating behind the scenes. So where's the extra Bitcoin coming from? It's coming from long-time holders—early adopters who've sat on their coins for a decade or more and are only willing to part with them at much higher prices. This isn't hype-driven retail mania like in the past. It's a slow, deliberate transfer of supply from the original believers to large institutions. And here's the key: those institutions don't trade. They hold. Often for years—if not indefinitely—as part of their long-term strategic allocation. You are witnessing Bitcoin being monetized in real time. It's not speculation anymore. BlackRock's IBIT already has over $20 billion under management. Fidelity's FBTC is acquiring thousands of coins per week. El Salvador and Bhutan are actively accumulating. Even the U.S. government holds over 210,000 BTC from seizures—and here's what no one's talking about: they're not auctioning it off like foreclosed houses or impounded cars. They're holding it. The price isn't rising because of FOMO. It's rising because it now takes higher and higher prices to pry loose coins from the hands of holders who have no urgency to sell. Those coins are disappearing into cold storage, long-term trusts, and sovereign wallets—and they aren't coming back. This is what a supply shock looks like when the buyers have deep pockets and decade-long time horizons. And yet, the most dramatic shift in Bitcoin isn't even the price—it's the risk profile. Five years ago, Bitcoin was still speculative. Custody was clunky. Regulation was unclear. Access was limited. Today, institutions can buy it through BlackRock. Fidelity and Coinbase Prime offer secure custody. Legal frameworks and compliance protocols are firmly in place. Sure, volatility still exists—but existential risk? That's largely off the table. Bitcoin is no longer a "maybe." It's a "when." And that's why the opportunity still exists. Not because people are afraid to lose money, but because they still don't quite believe they're allowed to be this early to something this massive. The truth is, you didn't miss the train. You missed the garage-band phase. But now? You're standing right as Bitcoin steps onto the global stage—surrounded by the biggest asset managers in the world, all scrambling to buy up what little supply is left. The demand is relentless. The supply is fixed. The equilibrium price is rising. I truly believe we'll see a 10X in Bitcoin over the next five years. And if you still feel like you're playing catch-up, you're not out of options. There are ways to amplify your exposure—like Bitcoin treasury companies. MicroStrategy now holds over 214,000 BTC and has effectively become a leveraged Bitcoin vehicle traded on the stock market. In past cycles, it's outperformed Bitcoin itself. Metaplanet in Japan is following the same blueprint, but with a much smaller market cap. These companies are built to move fast and far when Bitcoin runs. And they offer an intriguing way to make up for lost time—if you feel late to the game. Now, none of this is investment advice. But you do need to understand what's happening here. You're not too late. You're standing at the threshold of the next chapter in Bitcoin's evolution—the chapter where it moves from being a niche alternative asset to a permanent fixture in the global financial system. While the world keeps debating the price, the smart money is quietly accumulating. No, you didn't buy at $1,000. But that doesn't mean it's over. It might just mean you're finally seeing things clearly—right before the rest of the world wakes up. Or at least before the pensions start piling in. Back in 2017, I first started talking about Bitcoin—and many of you who took the orange pill profited in the millions. My hope today is simply to sound the alarm again, so that you at least consider giving yourself a shot at participating in what may be the largest wealth transfer in the history of modern finance. That starts by understanding what this technology is, how it works, and what's really happening beneath the surface. To that end, this week on Wealth Formula Podcast, I talk to a guy on the frontlines of Bitcoin and the rise of treasury companies. This is essential knowledge—whether or not you end up investing. Because like it or not, it's here to stay.