#512: Leaders in Customer Loyalty: Brand Stories | Designing Loyalty for the Way People Travel: Choice Privileges’ Evolving Value Strategy

Send us Fan MailWhat if hotel loyalty wasn’t built just for road warriors, but for the way the average person actually travels? That’s the question driving the evolution of Choice Privileges. As travel behaviors shift and consumers demand more flexibility and recognition, Choice Hotels International is reshaping its loyalty strategy to deliver rewards that feel achievable, relevant, and worth coming back for. For more than 85 years, Choice Hotels has shaped how travelers experience hospitality. With more than 7,500 properties across 50 countries and 22 brands, it’s a company with significant influence.  In this edition of Leaders in Customer Loyalty: Brand Stories, Loyalty360 spoke with Nandika Suri, Vice President of Loyalty at Choice Hotels, about how the Choice Privileges program is evolving to balance aspiration with accessibility, simplify engagement, and strengthen loyalty in an increasingly dynamic travel landscape.