512. Your Digital Brand is Broken: Logan Forsyth on Online Efficiency

  The world of digital entrepreneurship and social media marketing is fast paced and growing more than ever. Today, on The Unbeatable Mind, Mark Divine is talking to digital marketing powerhouse, Logan Forsyth! At only 27 years old, Logan has grown his company, Media Scaling, to over 100 employees in just two years!    Logan shares his journey from starting in the industry as a high school student, to the incredible position he finds himself in today. He and Mark explore the essence of leadership in the modern world, discussing how important it is to set one’s ego aside and foster an environment of open feedback.    Whilst digging into how the media landscape has shifted, Logan touches on how making short form video content has become an invaluable tool in reaching audiences. Lastly, he tells Mark on how he believes his obsessiveness to be a superpower that fuels his pursuit of excellence is such a cutthroat industry. Logan’s insights will not only help those interested in the fascinating world of digital marketing, but will provide a sneak peek into the future of the ever-evolving digital world!    Key Takeaways:  Harnessing AI For Growth: Listen to Logan explain how integrating tools like ChatGPT into business strategy can offer an edge in efficiency and innovation.  Earning Leadership: Learn how setting one’s ego aside, building trust through genuine personal connections, and fostering an environment of constant feedback and improvement is what makes a true leader.  Remote Work Dynamics: Recognize how maintaining accountability and fostering a culture in which team members are passionate about their work is essential for success.  Sub-Account Strategy: Discover how Logan’s fascinating strategy of creating multiple sub-accounts on various platforms for wider content distribution has been invaluable in the continued success of Media Scaling.   Logan Forsyth and his company Media Scaling have cracked the code to scaling personal & consumer brands on social media. In the last two years, Media Scaling has generated over 5 billion organic views and built 24 million+ followers/subscribers for top personal brands and consumer brands. They’ve also won multiple national and global social media awards for our work.   Media Scaling engineers viral growth and turns personal brands & consumer brands into dominant market leaders by leveraging Sub-Accounts™ at scale. They help founders, CEOs, and consumer-facing companies doing $5M–$100M+ unlock millions in new revenue, brand equity, and audience reach with a repeatable system that makes them unavoidable in their niche.   Most agencies post and pray. Logan and Media Scaling architect a system that ensures your brand grows, converts, and scales consistently. Logan and Media Scaling are not here to make content that just “looks good.” Their mission is  to build empires, and the brands they work with own the attention in their industry.   Logan’s Links:  Website: https://mediascaling.com/  LinkedIn: https://www.linkedin.com/in/loganforsyth/?utm_source=hoobe&utm_medium=social   Instagram:https://www.instagram.com/loganforsyth?utm_source=hoobe&utm_medium=social  Youtube: https://www.youtube.com/channel/UCEZf7opUqHNKuVrMI5RURWA   Sponsors and Promotions:   Cremo: Head to Target or Target.com to find Cremo’s new line of antiperspirants and deodorants in the Italian Bergamont