513. B2BSMX: Building a Buyer-Focused Sales Process

As marketing and sales pros, we’re at a major pivotal point in SaaS right now. The market is bloated with products that a lot of us don’t fully understand. And we’re faced with one of two choices: To continue working in uncertainty, diminishing the buyer’s experience as we sink deeper into obscurity. Or, to harness the information that’s at our fingertips and foster the best matches between customer and product. Diving deeper into this topic from the stage at B2BSMX 2019 is Jake Dunlap, CEO at Skaled Consulting and revolutionary of modern sales and marketing. He covers: Why the current buyer’s experience is dangerously disconnected Trends every marketer should be aware of How to move marketing and sales into the next generation To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.