#513 Click This - More than a Few Words

What this episode covers

The internet is filled with calls to action. Everywhere you go, there are brightly colored buttons commanding you to read more, get the content, watch this or buy now; all those buttons exist because they work. People respond, click or take action when commanded to do so, but some buttons work better than others. If you’re going to design buttons for your website, keep the message short: 1-3 words so the reader can comprehend the command at a glance, use action phrases, tell people what to do, click here, register here, and most of all, don’t submit. In a study of effective calls to action submit was one of the least effective phrases you could choose.

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Frequently Asked Questions

How long is this episode of More than a Few Words?

This episode is 1 minute long.

When was this More than a Few Words episode published?

This episode was published on August 30, 2020.

What is this episode about?

The internet is filled with calls to action. Everywhere you go, there are brightly colored buttons commanding you to read more, get the content, watch this or buy now; all those buttons exist because they work. People respond, click or take action...

Can I download this More than a Few Words episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.