514: Brad Williams - The Top 2 Reasons You’re Not Building Lean Muscle After 40—And How To Fix Them

The Top 2 Reasons You’re Not Building Lean Muscle After 40—And How To Fix Them Click On My Website Below To Schedule A Free 15 Min Zoom Call: www.Over40FitnessHacks.com Over 40 Fitness Hacks Facebook Group In this episode of Over 40 Fitness Hacks, host Brad Williams shifts focus from weight loss to muscle building, addressing the common issue of not seeing the desired lean muscle gains despite hard work in the gym. He highlights the top two reasons people struggle with this: Insufficient Protein Intake: Many people, especially women, don't consume enough protein. Brad emphasizes that to build muscle, you need to consistently hit your daily protein target. He suggests aiming for 1 gram of protein per pound of your desired body weight and making it easier to track by limiting meals to one or two a day. Inadequate Muscle Stimulation: Brad explains that simply lifting weights isn’t enough. You need to properly stimulate your muscles through effective reps, either by focusing on time under tension (slower, controlled movements) or by increasing mechanical load. He encourages aiming for muscle failure in a safe manner, ensuring you push beyond what you think you can achieve. Brad wraps up by advising listeners to adopt these strategies for a month and reassess their progress. He also offers free consultations for those needing personalized guidance. If you're interested in online personal training or being a guest on my podcast, "Over 40 Fitness Hacks," you can reach me at [email protected] or visit my website at: www.Over40FitnessHacks.com Additionally, check out my Yelp reviews for my local business, Evolve Gym in Huntington Beach, at https://bit.ly/3GCKRzV