515: Digital Marketing Support: Get Traffic from YouTube, Make Sales by Educating, and Land Clients with Ryan Perry

What this episode covers

Ryan Perry is the CEO of Simple Biz Support located in the heart of wine country California. He first started video marketing in 2009 because he wasn't much of writer, but could talk. His YouTube channel focus is helping small business owners harness the power of video marketing to generate leads and sales. Since 2012, viewers have consumed 295,926 minutes of content. That's over 205 days of non-stop binge watching. https://www.youtube.com/watch?v=0-GDQ--nj1U Quotes:                                                                                                                                    “If you create relevant, educational videos around your industry, you will position yourself as an expert, and people will want to check out your information.” – Ryan Perry “It's really not about your business. You, in this equation, do not matter. It's about your target audience. What are their interests? What are their concerns? What are their fears?” – Ryan Perry “Digital marketing, the internet, social media, YouTube, and podcasts allow you to present yourself as how you want versus necessarily where you are in life today.” – Ryan Perry Takeaways: 03:34 Consistency in content creation is crucial for building a strong online presence and attracting potential clients. 07:37 Create video content that solves specific problems for your audience, going deep into one topic rather than being broad. 16:17 Focus on your audience's interests, concerns, and fears instead of talking about yourself. 20:33 Use YouTube strategically by initially keeping videos private and building initial views before making them public. 24:28 Start with simple equipment and prioritize message quality over production value. Visit Simple Biz Support: Video Marketing & Digital Marketing Agency