516: The Why Behind the Buy

Phil talks about the importance of building authentic brands, connecting with consumers, leveraging storytelling in marketing, as well as his latest book, 'The Why Behind the Buy'. He also shares his thoughts on the role of websites, social media, and various technological advancements like AR, VR, and AI in modern marketing! Phil Masiello is a 4x exit entrepreneur, 3x Best Selling Author and visionary leader with over two decades of experience in e-commerce, marketing, and startups. As the founder of CrunchGrowth, he has significantly impacted business strategy and digital commerce through innovation and strategic insight.