#517 Designing With Purpose: Wilson W. Smith III on Faith, Conviction & Creative Leadership

In Part 3 of 4 of Shoe In Show's Behind the Design: A Masterclass in Sneaker Design, legendary Nike designer Wilson W. Smith III shares the personal foundation behind his work — from faith and conviction to the mindset required to lead creatively at the highest level. Moving beyond product and performance, Wilson reflects on the inner drivers that shaped his approach to design, leadership, and collaboration throughout his career. This episode explores how purpose influences creativity, how belief fuels resilience, and why the strongest design decisions often come from clarity within. Powered by Jones & Vining, this conversation offers a rare look at the human side of innovation — and the values that sustain it. With special guest: Wilson W. Smith III, Footwear Design Director Hosted by: Matt Priest

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This episode was published on February 16, 2026.

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