519: Author Marketing Secrets

from The Selling Show · host David Newman

Susan shares crucial tips for authors, such as identifying target audiences, leveraging niche markets, and utilizing bulk book sales. She also discusses marketing techniques, including podcasting, writing for industry blogs, and building relationships with complementary companies. Susan Friedmann, CSP (Certified Speaking Professional), is a veteran business and niche marketing expert who has carved her niche by helping companies worldwide get the most out of attending trade shows and industry events.

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This episode was published on February 12, 2026.

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