52. A Fraghead Hotel!!! (w/ The Maker Co-Founders Lev Glazman and Alina Roytberg)

Beyonce and Jay-Z, Barack and Michelle, David and Victoria… LEV & ALINA. Today, I sit down with the ultimate power couple—The Maker Hotel & Fragrance Co-Founders, Lev Glazman and Alina Roytberg. Business and life partners whose titles (past and present) span from Founders to Presidents to Hoteliers to Noses to Designers to Restauranteurs, are also the same duo behind Fresh Beauty. We discuss the intimacy and role  scent has played in their own relationship, the SOLE fragrance behind the Iron Curtain (and the one that secretly penetrated it), how their respective upbringings in the Soviet Union impacted their fragrance journey, and, of course, the story of The Maker Hotel — a hotel by and for fragrance enthusiasts complete with a dedicated fragrance library and an eponymous line of luxury perfumes and candles. FRAGS MENTIONED: Floris Platinum 22, Commodity Paper +, The Maker: Stag, Libertine, Wild, Naked; Miss Balmain, Red Moscow (Men’s & Women’s), Lancome Climat, Guerlain Vetiver, Paco Rabanne, Givenchy Gentleman, Nina Ricci L’Air du Temps, Joop!, The Maker Spiritus (candle), The Maker Fire FOLLOW: @themakerhotel @perfumeroompod SHOP/VISIT THE MAKER: themaker.com SHOP MY DISCOVERY SET: twistedlily.com/products/twisted-talent-x-emma-vernon