52. Alberto Kechler from Arla Foods: Accelerating Digital in Europe episode artwork

EPISODE · Jan 11, 2023 · 38 MIN

52. Alberto Kechler from Arla Foods: Accelerating Digital in Europe

from The FMCG Guys · host Dwyer Partners

Alberto Kechler, Head of eCommerce Europe at Danish Dairy Leader Arla Foods, joins us about how he's driving eCommerce growth in a highly complex category. Follow The FMCG Guys on Linkedin Topics covered: Alberto's career journey and current role at Arla How to drive markets from a Headquarter role The State of Omni Retail and different country accelarations in Europe DTC in FMCG  Necessary conditions/capabilities to make DTC work in the future

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52. Alberto Kechler from Arla Foods: Accelerating Digital in Europe

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