#52 - Ben Lucas - How Ben Lucas Built a Fitness Empire After Rugby

In this episode of the Athlete2Business podcast, Ben Lucas shares his journey from a professional rugby league player to a successful personal trainer and entrepreneur. He discusses the challenges of transitioning from sports to business, the importance of process over outcome, and how he founded Flow Athletic, a unique fitness studio that combines yoga and strength training. Ben emphasises the significance of hiring for culture and values in business and shares insights on maintaining a healthy lifestyle and mental well-being through running and fitness.