#52 - Branding vs Marketing for Practice Success Care, Part 2

Branding vs. Marketing for Practice Success Pt. 2FAKTR Podcast Episode 52Featuring: Jordana MegonigalEPISODE SUMMARYToday we wrap up Part 2 of our Training on Marketing vs. Branding with Jordana Megonigal.I have to be honest, I am in the midst of a growth phase for two of my businesses right now with new websites launching soon, new product offerings and an expansion of services. It's a little overwhelming and easy to feel like I'm underwater 99.9% of the time--and I've been doing this for 10 years now. While I've developed more of a tolerance for the stress that comes with the growing pains of business ownership, I also look back and think about all of the things I wish I would have known when I started or regret the things I didn't prioritize early on that cost me valuable time and money.Brand Development is one of those crucial things that you HAVE to understand and solidify in order to set yourself up for long-term success.And today's guest speaker is one that I specifically chose to tackle this topic--my long-time friend and business partner, Jordana Megonigal.ABOUT OUR SPEAKER:Jordana is a marketing professional with 25 years of experience in media, branding and PR--when I say she has literally been involved in every aspect of what it takes to build and grow incredible brands, I'm not exaggerating. Jordana and I first met back in 2012 when we were working together for a full-service marketing agency and business magazine. We ran incredible events together, collaborated on ground-breaking creative work for a number of small and large clients in a diverse mix of industries and she served as Editor and later Publisher of a business magazine where her creative approach to sales won her national recognition and served as a framework that is still used by publishing houses to this day.Currently, Jordana is as a strategist and content developer under her own consulting company, she also is the co-founder of Elysium Creative Collective, employeeing creative freelancers from across the globe to collaborate on marketing projects for companies small and large and is an adjunct professor of Journalism at Furman University. While she wears many hats, she has a passion for helping companies and organizations with strategic marketing, event planning and management, branding, copywriting and publication management and development.This Episode Sponsored by: This episode is sponsored by Southeast Professional Education Group. If you’ve ever been interested in teaching CE courses, have a need for help with a conference or virtual summit or have a need for an online learning platform, our team would love to talk to you.Schedule a meeting here and let’s chat: https://bookme.name/jessicariddle/online-course-dev-consultationLINKS:Submit your questions for an upcoming Q&A episode here: https://2earrqgh.paperform.coWant to stay informed about upcoming events, special offers, new products, courses and more? Click the link below to get on our email list (you’ll be glad you did): https://dsb2mjfm.paperform.co/Watch the full video replay of this training here: https://event.webinarjam.com/go/replay/91/gwnpqhzytzka9vb6CONNECT WITH US ON SOCIAL MEDIA: FACEBOOK: https://www.facebook.com/FAKTRconceptINSTAGRAM: https://www.instagram.com/FAKTREDUCATION/LINKEDIN: https://www.linkedin.com/showcase/faktrPATREON: https://www.patreon.com/FAKTR