52. From Trader to Entrepreneur with Matthew Addai

In this episode, we sit down with Matthew Addai — entrepreneur, day trader, and the visionary cofounder of CashBlack & Afrofiliate, the UK’s first cashback platform dedicated to supporting Black-owned businesses.**Matthew shares how a simple idea born from his trading background grew into a powerful economic engine designed to keep more pounds circulating in the Black community. From mindset to money, business ecosystems to generational wealth, this conversation is full of gems. 💎What We Cover in This Episode🔥 The origin story of Cash Black🔥 How Matthew went from day trading to founding a fintech platform🔥 The huge spending power of the Black community — and why it rarely stays within it🔥 How cashback rewards can drive real economic change🔥 Navigating entrepreneurship while building a mission-driven brand🔥 Why supporting Black-owned businesses is bigger than just “being Black”🔥 The mindset shifts that help people grow wealth🔥 Matthew’s long-term vision for Cash Black and community empowerment His mission? To build a stronger economic ecosystem for Black communities through everyday spending.🔗 Connect With MatthewWebsite: https://www.cashblack.comInstagram: @cashblackhqLinkedIn: https://www.linkedin.com/in/mattyaddai/🌱 About From Roots to FrootsFrom Roots to Froots is a financial wellbeing platform empowering individuals, families and communities with real, relatable conversations about money, wealth-building and financial confidence. Hosted by Arlyne Chinyanganya.❤️ If you enjoy the episode…✔️ Like✔️ Comment✔️ Subscribe✔️ Share with someone building wealth!