52. How can I improve my TACOS in an Amazon world where PPC costs are going up?

Welcome to the Clear Ads Podcast Highway to Sell. You’re here with Tom Waghorn, Tara Anderson, and Alex Pugh. This week we are discussing how to improve your TACOS in a world where PPC costs are rising! Here is a quick overview of what was covered: TACOS what is it? Why is it important? And how does it relate to PPC? Why are PPC costs going up? Is TACOS the right thing to be looking at when considering the cost of ads increasing? What options are there to improve TACOS? Which cost is affecting TACOS most in the ad industry? At what point should I consider stopping ads on a product when ad costs keep increasing?  What other options do I have when the cost of goods and cost of ads are also increasing? What pitfalls should I avoid when looking to improve my TACOS - What are the red herrings in the stats to look out for? We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearadsagency.com/ and we will be happy to hear from you.