52 | 🔥 How Permission Structures Shape Your Customers’ Minds — And Why Most Companies Get It WRONG 😱 (Deep Dive)

Host Neeta Bidwai breaks down how permission structures shape public opinion and drive behavioral change. The discussion covers:• A detailed look at the science and theory behind permission structures• The significance of permission structures in politics, including examples like criminal justice reform, health policy, marriage equality, and climate change• Business applications such as cloud computing, mobile payments, subscription models, sustainable products, telehealth, and electric vehicles• Techniques for creating ethical and thoughtful permission structures• Ethical considerations for using these techniques responsibly to align with both organizational goals and customer valuesThe episode provides a rich toolkit supported by peer-reviewed research to help businesses and organizations implement effective and ethical permission structures._Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue _Highlights:00:00 Introduction to Permission Structures01:07 Understanding Permission Structures01:50 Political Examples of Permission Structures03:16 Business Applications of Permission Structures07:57 Techniques for Creating Permission Structures12:08 Ethical Considerations and Conclusion_Referenced:• Cognitive dissonance: https://www.jstor.org/stable/24936719 • Robert Cialdini: https://bookshop.org/p/books/influence-the-psychology-of-persuasion-robert-b-cialdini/15467532?ean=9780062937650 • Richard Thaler & Cass Sunstein: https://bookshop.org/p/books/nudge-the-final-edition-cass-r-sunstein/16977176?ean=9780143137009• Criminal justice reform: https://www.nationalaffairs.com/publications/detail/conservatives-and-criminal-justice• Cloud adoption: https://www.sciencedirect.com/science/article/abs/pii/S0378720614000391• Subscription models: https://books.google.de/books/about/Subscribed.html?id=BWRDDwAAQBAJ&redir_esc=y• Change management: https://www.library.hbs.edu/working-knowledge/breaking-the-code-of-change• Framing: http://ereserve.library.utah.edu/Annual/COMM/7200/Endres/lakoff.pdf• Incremental commitment: https://psycnet.apa.org/record/1966-10825-001• Overton window: https://www.mackinac.org/OvertonWindowFOLLOW GOOD REVENUE ON YOUTUBE! Or wherever you get your podcasts:YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple Podcast: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 Web: https://goodrevenue.io/ Hosted on Acast. See acast.com/privacy for more information.