52 How to Tell If It's A Shiny Object or A Valid Marketing Tactic

It's so easy to fall into the trap of chasing the next big thing. Some call it 'Shiny Object Syndrome' when you hear of a marketing tactic that has gained success for an author and you decide to jump in to for fear of missing out.   But are all new marketing tactics shiny objects or are some valid ways to reach new readers thereby a tactic you want to add to your arsenal. In this podcast, we discuss how to tell the difference between a valid marketing tactic and a shiny object.