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#52: IKEA Effect: We Love What We Create episode artwork

EPISODE · Mar 29, 2021 · 20 MIN

#52: IKEA Effect: We Love What We Create

from Nudge · host Phill Agnew

Many hate building IKEA furniture and yet tend to value it higher than pre-built furniture. In fact, many prefer it to expert-built furniture. Tune in to learn why we irrationally value Super Bowl tickets, how Betty Crocker became an overnight success and why so many investors make dumb decisions. The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Episode metadata supplied by the publisher feed · Published Mar 29, 2021

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#52: IKEA Effect: We Love What We Create

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