52. Individual Giving – setting up a successful programme, with Jenny Crabtree

Do want to increase regular or one-off donations? Perhaps the effects of COVID on other income streams mean you need to improve how your charity approaches Individual Giving. If so, or if you’d just like ideas to help solve your current challenges, then we hope you’ll find this episode really helpful, because this time I got the chance to pick the brains of an experienced and very practical fundraiser Jenny Crabtree. We discussed five key areas that fundraisers need to solve to get an individual giving programme set up and working. Thank you SO much to everyone who has been sharing this podcast with colleagues and other charities! I really appreciate your help spreading the word, so we can help as many charities as possible with this free content during this challenging time. And if you want to get in touch or share this episode, we’d love to hear from you – we’re both on linked in, and on Twitter I’m @woods_rob.