#52. Mash Gang/Dionilife with Damian McKinney

Send me a message 🤗FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES ======SHOW QUOTES “I’m not anti-alcohol. I’m a really big believer in inclusivity and I’m a real believer in moderation.” “I feel like I’m going from Blackberry to iPhone. There is massive change going on here, and the consumer is driving it.”======SHOW SUMMARY DioniLife is a new low/no beverage firm ready to shake up the marketplace. Working with Mash Gang AF beers as their first partner, this fledgling company already has big plans to bring exceptional liquid to the lips of low/no drinkers everywhere.In this episode, CEO Damian McKinney and I talk gateways to full-strength alcohol, drinking responsibly and moderation & inclusivity.======WE CHAT ABOUT0:00 Coming up...1:54 Damian's story7:48 Moderation & inclusivity10:55 Drinking responsibly15:13 DioniLife20:40 Changing tastes24:25 Mash Gang beers33:22 Gateway drinks?39:39 What's to come from DioniLife?45:47 The BBQ-Q  ======LINKSMASH GANG  //  @MASH__GANG  //  [email protected] ======WE ALSO TALK ABOUT:Big Drop*======BEST EPISODE TO CHECK OUT NEXT#24 Going international with Big Drop Brewing co-founder Rob FinkJoin the membership and get the resources you need to make the change you want - https://mindfuldrinking.substack.com/s/the-vault ===You can email me at [email protected]===🗝️ Join the membership and unlock full access to The Vault - https://mindfuldrinking.substack.com/s/the-vault===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.