52: Petals and Pixels- How Media Executive, Diana Keating Moonlights as a Florist

Send us Fan MailDiana Keating shares her journey as both co-owner of Close to Perfection flower shop and a media executive at WKYT, demonstrating how to successfully balance creative side businesses with full-time careers. Through her partnership with childhood acquaintance Erin Graf, Diana reveals how complementary skills and clear communication create business harmony.• Originally from Illinois, Diana reconnected with high school acquaintance Aaron Graff in Lexington, leading to their floral business partnership• Close to Perfection remains intentionally a side business, focusing on creating beautiful arrangements while maintaining work-life balance • Diana handles accounting while Erin leads flower selection, creating a "yin and yang" partnership dynamic• At WKYT, Diana helps businesses with comprehensive marketing strategies beyond traditional TV advertising• As one of the largest digital agencies in the country, WKYT offers SEO, paid search, targeted display ads, and streaming TV advertising• Diana builds client trust through providing data, industry insights and maintaining genuine interest in their businesses over the typical 90-day buying cycle• Ladies Leads Lex, where Diana serves as vice president, welcomes female entrepreneurs to their visitor day on the 15th at Sullivan University• The women's networking group particularly needs members in trades, landscaping, med spa, and medical professional categoriesFollow Diana and all of her ventures here: Media Executive at [email protected] 2 Perfection - Your local floristclose2perfectionlex.com FB: https://www.facebook.com/profile.php?id=61566348394746IG: https://www.instagram.com/close2perfectionky/Follow Diana LinkedIn https://www.linkedin.com/in/diana-keating/FB: https://www.facebook.com/diana.nowakowskaLadies Leads LexFB: https://www.facebook.com/profile.php?id=100067416445699https://www.ladiesleadslex.com/Check out the Small Business Bestie WebsiteFollow along on the Facebook or InstagramJoin the growing community on Facebook