#52 Rebeca Bern - B2B Marketing's Strategy-First Approach

Welcome back to the Emajin Golf Podcast: Beyond the 19th! In this episode, we're joined by Rebeca Bern, a digital marketing expert, for an insightful conversation about her career journey and her business, Somma Digital. Rebeca, originally from Sao Paulo, Brazil, has an unexpected background—she wanted to be a vet and started riding horses at the age of five. This passion for horses taught her discipline and motivation. After moving to Australia and studying marketing, she eventually founded Somma, a B2B digital marketing agency. The name "Somma" is an acronym for "social media marketing agency" and also means "to add" in Portuguese, reflecting her goal to add value to her clients. At Somma, their philosophy is that if you try to speak to everyone, you speak to no one. This strategy-first approach and commitment to delivering creative, outcome-driven solutions is what sets Somma apart from other agencies. She explains that Somma specializes in branding, web design, social media, and SEO. Rebeca and the team at Somma act as an extension of their clients' businesses, providing an entire marketing department. They focus on understanding a client's specific audience and business challenges, rather than taking a "throw everything and see what sticks" approach. This episode is a must-listen for anyone interested in B2B marketing, entrepreneurship, or simply how a childhood passion can shape an adult career.