#52, Sid Patel, founder of Beverage Trade Network and a TON of spirits contests worldwide

Sid's a fascinating chap; coming from a family background of East Coast (USA) liquor stores, he created Beverage Trade Network to operate spirits, wine and beer contests just about everywhere, as well as advise brands, all with the goal of helping brands market themselves and succeed in the marketplace. There's a lot of cold hard truth truth in this episode about building brands, and we do a little crystal-ball gazing to guesstimate what'll happen where & when in some liquor categories in the future. Enjoy!(Oh, and it's nomination time - if you enjoy The Philip Duff Show, give us a bit of motivation to keep going by nominating us for an award, such as here: https://spiritedawards.secure-platform.com/a )Sid on LinkedIn: http://linkedin.com/in/sidpatelbtnSid & Beverage Trade Network on YouTube: https://www.youtube.com/@BeverageTradeNetworkSid on Instagram: https://www.instagram.com/sidpatelbtn/Beverage Trade Network: https://beveragetradenetwork.com (Get in touch with Duff!Podcast business enquiries:  [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)  And our AI automatically deletes pitch emails that are clearly written using AI. Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Faceboo...