52. The Opportunities and Threats of AI for B2B Customers in 2023

Free Executive Briefing with Thomas LahTSIA World ENVISIONThousands of sales, service, marketing, and training professionals are playing around with and imagining how AI can be used in their jobs and at their company. This episode is a panel discussion from TSIA World INTERACT 2023, which examines:The potentially constructive (and dangerous) uses of AI across the B2B customer lifecycle.How AI should (and should not) be adopted in the short term in sales and service.What the rise of AI might mean for B2B customers and their demands.In this keynote, TSIA President and CEO J.B. Wood led a panel of researchers who shared their thoughts on the current and future states of AI:Kevin Bowers, Director, Field Services Research, TSIAMaria Manning-Chapman, Distinguished VP, Education Services Research, TSIAJack Johnson, VP, Customer Growth and Renewal Research, TSIAJohn Ragsdale, Distinguished Researcher, VP, Technology Ecosystems, TSIAMark Troyan, Sr. Director, Customer Success Research, TSIA