52. They Turned Coffee Into a Paste and Built a Brand From the Alps to the Outdoors

What do you get when two adventurers get tired of bad trail coffee?A new coffee category...called No Normal CoffeeAlexander and Philipp created a first-of-its-kind coffee paste in a tube...designed for explorers, built through grit. In this episode, they share how a love for the outdoors turned into a physical product, how they hacked R&D, launched with crowdfunding, and built a brand that’s redefining convenience in specialty coffee.You’ll hear how they:Battled through R&D setbacks with no guarantee it would workUsed crowdfunding to prove demand and fuel their launchScaled production from idea to reality without losing their soulBuilt a brand that stands out in a crowded coffee marketThis isn’t your average origin story. It’s a look at how innovation, grit, and community can reshape how we think about coffee when and where we drink it.Join a Global Audience with BUY THE DRIP WEEKLYGet our personal coffee insights, brewing tips, and behind-the-scenes content delivered straight to your inbox every week...https://buythedrip.beehiiv.com/subscribe