52. Three Marketing Lies That Kill Art Sales (And the Truth That Works)

As artists, we hear the same marketing advice over and over again but what if most of it is flat out wrong? In this episode of The Splatter Effect, Kayla and Kendal break down the three biggest marketing myths that are holding artists back and reveal the truth behind what really moves the needle in your business. Here’s what we unpack: 1. ❌ Lie: You have to post every single day to succeed. ✅ Truth: Purposeful posting beats burnout-driven posting every time. 2. ❌ Lie: Lowering your prices will bring in more buyers. ✅ Truth: Pricing with confidence attracts the right collectors and builds long-term value. 3. ❌ Lie: SEO and backend strategy are too technical for artists. ✅ Truth: A few small, intentional tweaks can drastically improve your visibility and sales. If you’ve ever felt overwhelmed by “marketing rules” that don’t feel right, this episode will give you the clarity (and relief) you need. Walk away with practical steps you can apply today to simplify your marketing and make it work for you instead of against you. It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business. ➡️ FALL COACHING WITH KAYLA ⬅️ Follow: ➡️ @klacole ➡️ @kendalblanchardart ➡️ @thesplattereffectpodcast Our Favorite Things: ✨ Thrive Market Discount Code: SHOP THRIVE NOW ✨  Craig Frames Discount Code: CFKBA10 ✨  A MUST Read: We Should All Be Millionaires ✨  The Best Planner For Artists: Shop Now