52 : Turning Struggles into Success with Beth Hussey and Emmele Herrold of Hazel's

This is how you turn a struggling restaurant into a bustling hotspot.In our latest episode, we sit down with Beth Hussey and Emmele Herrold, the masterminds behind Hazel's Restaurant in Birmingham, Michigan. They walk us through their revolutionary strategies, from the game-changing Hazel's Lobster Pound takeover that quadrupled their sales to their innovative approach to fostering a healthy work-life balance for their staff. Beth and Emmele’s journey from hands-on owners to empowering leaders is packed with invaluable insights that could redefine how you think about restaurant management.Chapters:00:00:08 - Restaurant Owners Share Success Strategies00:04:12 - Evolving Neighborhood Joint Concept00:11:10 - Revamping Menu With Lobster Takeover00:20:05 -Transforming Restaurant With Creative Takeovers00:29:14 - Striving for Work-Life Balance in Restaurants00:37:40 - Developing Strong Team Dynamics00:41:52 - Fostering Employee Trust and Engagement00:51:13 - Entrepreneurial Journey in Restaurant IndustryJoin us as we reminisce about the early days of Hazel, Ravines, and Downtown, where Beth and Emmele's ambition to create a community-centric dining spot faced unexpected challenges. Learn how something as simple as geotagging influenced their restaurant’s name and how they navigated complex public perceptions to build a diverse and appealing menu. This episode is a treasure trove of practical advice, including how a special lobster dinner helped them overcome seasonal sales slumps and attract a broader customer base.But it’s not all about food and sales; Beth and Emmele also share their revolutionary approach to employee welfare. Listen to their pioneering strategies like implementing a 40-45 hour work week for managers and the creation of Shifty, a mobile training application designed to streamline restaurant operations. By prioritizing their team’s well-being, they’ve fostered a thriving company culture that leads to better performance and higher retention. Whether you're a seasoned restaurant owner or an aspiring entrepreneur, this episode offers a masterclass in balancing profitability with a positive work environment.Resources:Hazel'sShiftyChristin MarvinP.S. Ready to take your restaurant to the next level? Get the Independent Restaurant Framework that's helped countless owners build thriving multi-location brands. Grab your copy at https://www.IRFbook.comHere is my calendar link so you can book time with me: https://api.leadconnectorhq.com/widget/bookings/christin-marvin-personal-calendar-r1jjarmnwPodcast Production: https://www.lconnorvoice.com/