#52: Why designers should leverage podcasting with Kimberly Spencer

Think Instagram is the only way to attract dream clients? Think again. Today, let’s talk about podcasting as the strategy that many interior designers overlook. Whether you’re launching your own show or guesting on the right podcasts, this episode will show you how podcasting builds trust, establishes authority, and connects you with clients in a way that social media simply can’t.My guest is Kimberly Spencer, founder of Crown Yourself and Communication Queens, an award-winning high-performance coach, TEDx speaker, and author of Make Every Podcast Want You. She’s here to break down why podcasting is one of the most powerful (and underutilized) marketing tools for interior designers.If you want to elevate your brand, stand out in a crowded market, and attract high-end clients who value your work, you don’t want to miss this conversation.What you’ll learn in this episode:Why podcasting is more than just a marketing tool—it’s a brand-building powerhouseThe difference between Instagram engagement and podcast listener commitment (hint: it’s all about intent)How to strategically choose the right podcasts to reach your ideal clientsWhat makes a compelling podcast guest appearance (and how to stand out)How to communicate your interior design aesthetic in a way that truly connectsThe mindset shift needed to confidently put yourself out thereMemorable quotes from Kimberly:"Your story is never a saturated market. You will always be standing on a stage of one when you share it.""Podcasting provides an auditory platform for you to paint with words, your ethos and your vision for who you are, what you stand for, what you want to create in this world.""Your clients aren’t just buying your design skills; they’re buying a connection. Podcasting is one of the best ways to establish that before they even meet you.""80% of success is just showing up."Key highlights:Why podcasting should be in every interior designer’s marketing toolboxHow podcasting creates a deeper emotional connection with your audienceThe shocking difference between Instagram attention spans and podcast listener commitmentHow to find and pitch the right podcasts to reach high-end clientsWhy case studies and personal stories are your secret weapon as a podcast guestA powerful tip for explaining your design aesthetic in a way that truly stands outHow to overcome self-doubt and confidently share your voiceThe three types of podcasts every interior designer should targetWhy showing up is the #1 habit that will transform your businessConnect with Kimberly Spencer:InstagramWebsiteTedxConnect with Masha:Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:FREE GUIDE: 7 strategies to attract affluent clientsWeekly marketing tipsMasha’s InstagramMasha’s WebsiteBook a call with Masha