#52 Why Your LinkedIn Likes Don't Pay the Bills: A Masterclass in High-Intent Marketing with Xavier Johnson

Send us Fan MailIn this conversation, Aram interviews Xavier Johnson, the owner of Rise and Run Media, about transforming LinkedIn from a simple posting platform into a powerful revenue engine for B2B companies. They discuss the importance of thought leadership, the balance between professional authority and engagement, and the significance of conversations in building trust. Xavier shares insights on organic versus paid strategies, key metrics for success, and the shift from text to video content on LinkedIn. The episode concludes with actionable advice for B2B companies looking to enhance their LinkedIn presence.Connect with Xavier: https://www.linkedin.com/in/xavier-johnson-/Email: [email protected]