#520 - Jason Wong - Packaging

Packaging expert Jason Wong shares his background, starting as a young entrepreneur selling things online and eventually discovering his passion for packaging and manufacturing. He describes how he bought factories in China to produce packaging for various consumer brands, leveraging his marketing expertise to expand the business.Summary of PodcastThe impact of tariffs on Jason's businessJason discusses the challenges his business faced when new tariffs were imposed on Chinese imports, but explains how they adapted and remained competitive by highlighting the cost savings they could still offer clients compared to domestic manufacturing.Automation and AI in packagingJason talks about how his business is leveraging automation and AI technology to improve efficiency and productivity in the packaging process, including using AI agents to handle various administrative and research tasks.Potential collaboration opportunitiesGraham shares ideas for potential collaboration between his marketing services and Jason's packaging expertise, particularly around creating unique "shock and awe" packaging experiences to promote certain products and reach high-net-worth individuals.Packaging as a powerful marketing toolGraham and Jason explore the importance of packaging as a branding and marketing tool, discussing how the packaging can create a perception of quality and value for products. They identify opportunities to use packaging creatively to reach and engage target audiences.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com