521: Best of Ready.Aim.Empire: If You're Not Speaking to These Four Personality Types, You Haven't Maximized Your Marketing

Here's what we're talking about in Episode 521: The four different personality types to market to, and their unique buying characteristics How knowing who you're selling to will make your marketing easier Spontaneous types base decisions on emotion, but it doesn't mean that it's not thought out How do you "seed the experience" to get spontaneous buyers excited? Methodical buyers will go to any length to ensure due diligence when buying What professions tend to attract methodical people? The two things you need to make sure of if you're doing a one-day sale Humanistic types are swayed by the story Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories The most important thing you can do with a competitive buyer aka "a deadline dancer"