#522 Rebuilding a Footwear Icon: Neal Taylor on Leading ECCO Into Its Next Chapter

On this episode of Shoe In Show, Neal Taylor, CEO of the Americas for ECCO, joins the show to discuss what it takes to guide a heritage footwear brand through reinvention. With a background that includes leadership roles at Reebok, Red Bull, and Hanesbrands, Taylor brings decades of experience across sportswear, retail, and global brand strategy. In this conversation, he shares how ECCO is refocusing on its core strengths—quality craftsmanship, comfort innovation, and authentic brand storytelling—while rebuilding trust with retailers and reconnecting with the modern consumer. From navigating industry disruption to rediscovering what made the brand iconic in the first place, Taylor offers candid insight into leadership, brand turnaround, and the evolving future of footwear. With special guest: Neal Taylor, CEO Americas, ECCO   Hosted by: Matt Priest, FDRA and Sandi Mines, FDRA