#523: Growing Revenue and Retention for Your SaaS Brand with Dan Balcauski

Dan Balcauski, Founder & Chief Pricing Offer of Product Tranquility and host of the SaaS Scaling Secrets podcast, shares  that pricing isn't about finding the 'right number." It's about building a strategic system that determines WHO you charge, HOW you charge them, and how you communicate value. Most companies obsess over customer acquisition while ignoring the two other ways to grow: monetization and retention. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park