523 - Irina Otto -  Every Single Piece Commands and Demands Something Different episode artwork

EPISODE · Jul 5, 2026 · 1H 11M

523 - Irina Otto - Every Single Piece Commands and Demands Something Different

from Sew Much More

Irina Otto is the owner of IRICHKA Custom Window Coverings, a licensed and bonded California contractor specializing in luxury custom draperies, shades, motorization, bedding, and soft furnishings. With more than 22 years of experience, she has built her business from a small garage operation into a respected full-service firm serving high-end residential projects.     Known for blending artistry with technical expertise, Irina is passionate about elevating the window treatment industry and redefining it as both a skilled trade and an art form. She remains actively involved in every stage of a project, from design and engineering to installation and client service. A strong advocate for innovation, she incorporates technology such as 3D printing, digital workflows, and advanced motorization systems to improve efficiency, precision, and client experience.     With a background in fashion design and a deep appreciation for craftsmanship, Irina believes beautiful spaces are created through equal parts creativity, technical knowledge, and attention to detail. Her mission is to continuously push the industry forward while helping clients transform their homes through thoughtful, functional, and elegant design.   Irina is on Instagram    

Episode metadata supplied by the publisher feed · Published Jul 5, 2026

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523 - Irina Otto - Every Single Piece Commands and Demands Something Different

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