523. The Power of Not Yet: How to Do More episode artwork

EPISODE · Aug 14, 2025 · 17 MIN

523. The Power of Not Yet: How to Do More

from The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

In this episode of The Brainy Business podcast, Melina Palmer shares her inspiring TEDx talk titled There's Nothing Magical about Monday. This episode dives deep into the psychological barriers that lead to procrastination and how understanding our brain's tricks can empower us to take action on the things that matter most. Melina reflects on her journey as an entrepreneur and the power of intentional focus, emphasizing the importance of saying "not yet" to distractions in order to prioritize what truly counts. Listeners will gain insights into the cognitive biases that hold us back, including time discounting, optimism bias, and planning fallacy, and learn practical steps for overcoming these challenges. Melina outlines a clear framework for breaking down goals into manageable tasks, identifying distractions, and leveraging accountability to achieve success. This episode is not just about productivity; it's a call to action to embrace the power of micro moments and make meaningful progress in your personal and professional life. In this episode: Discover the psychological reasons behind procrastination and how to combat them. Learn about the four cognitive biases that can derail your productivity. Explore actionable steps to break down your goals into achievable tasks. Understand the importance of accountability and how to find an accountability buddy. Get inspired to take action and make meaningful changes in your life. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/523. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

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