#526 Parenting On-Demand with Hans Kullberg | ShiftShapers

Recorded live at the Ascend Conference in Salt Lake City, David A. Saltzman sits down with Hans Kullberg, CEO and Founder of Avocado Health. Together, they explore how Avocado Health is solving one of the biggest challenges facing employers and employees alike: helping working parents get the right answers, right when they need them.Hans shares how his own journey as a father of five inspired him to build a text-first platform that provides parents with evidence-based guidance on everything from toddler sleep issues to adolescent anxiety—without the endless rabbit holes of Dr. Google.The discussion covers the massive productivity costs of presenteeism, why text messaging is the most effective format for support, and how AI plus human advocates deliver empathetic, on-demand solutions that reduce stress for families and cut costs for employers.🤖 Sponsored by BenePower BenePower is an AI-powered platform helping advisors build high-impact, self-insured health plans quickly and seamlessly. By integrating best-in-class point solutions and eliminating inefficiencies, BenePower reduces costs, improves member outcomes, and positions advisors as industry leaders. 🔗 Learn more at BenePower.com🔑 Key Takeaways from This Episode 📌 Working Parents = Productivity Costs 60% of employees are parents, and presenteeism costs employers $8,000 per worker annually.📌 Texting Beats Dr. Google Avocado Health uses SMS to deliver expert pediatric, developmental, and behavioral guidance instantly.📌 AI + Human = Empathy at Scale 97% of questions can be answered by AI, with human advocates stepping in for complex cases.📌 Reducing Claims and ER Visits Quick triage and trusted guidance prevent unnecessary urgent care and hospital costs.📌 Boosting Benefits Utilization The platform helps employees discover and use existing employer-sponsored resources.⏱️ In This Episode 00:00 Live from Ascend: Introducing Hans Kullberg 02:00 From fatherhood to founding Avocado Health 04:00 The scope of challenges working parents face 07:00 Presenteeism, absenteeism, and attrition explained 10:00 Why text messaging is the most accessible solution 14:00 AI + human empathy in care delivery 18:00 Real-life RSV case study: avoiding hospitalization 22:00 Connecting employees to existing plan benefits 26:00 Employee onboarding and education via SMS 30:00 Serving rural and underserved populations 34:00 The future: languages, Medicaid, municipalities 38:00 Building scalable, accessible support for all parents