528. How to Double Your Win Rate with ABM
from GTM Made Simple Hosted by Sangram Vajre
What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double? Meet Daniel Oxenburgh. He’s the Co-Founder & Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation & growth using ABM. Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline acceleration will! “Work back from your customer. Figure out what ABM campaign / tactic to start with and just start there,” said Daniel, “Start hyper focusing on solving that one challenge.” ----- Join Sangram's "Becoming Intentional" newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.
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