528 - The PX Factor: Driving Behaviour Change and Better Outcomes in Healthcare

In this episode of Talking HealthTech, host Peter Birch speaks with Shelley Thomson, Co-founder and Director of Patient Experience Agency, about embedding patient voice and human-centred design into healthcare reform. Shelley shares Patient Experience Agency’s approach to co-designing healthcare services to deliver more personalised, outcomes-driven care, discusses the vital distinction between patient feedback and patient-reported measures, and unpacks practical strategies for clinicians and organisations to meaningfully involve patients, carers, and their families in shaping healthcare experiences.Key Takeaways: “Nothing About Me, Without Me” means co-designing healthcare with patients and carers, not just collecting feedback after making decisions.There is a crucial difference between patient satisfaction surveys (feedback on services) and Patient-Reported Outcome/Experience Measures (PROMs/PREMs), which reflect how patients are doing and what matters to them.Truly personalised care focuses on what is most important to each patient, considering their life goals, needs, and circumstances, not just clinical outcomes.Embedding patient-reported measures requires more than collecting data; the real shift happens when clinicians use this information to tailor care and drive better outcomes.Behaviour change programs, including structured learning and peer support, are much more effective than isolated attempts to implement PROMs/PREMs in driving sustained improvements in patient experience and uptake.Check out the episode and full show notes on the Talking HealthTech website.Loving the show? Leave us a review, and share it with someone who might get some value from it.Keen to take your healthtech to the next level? Become a THT+ Member for access to our online community forum, meet ups, special offers and more exclusive content. For more information visit talkinghealthtech.com/thtplus Mentioned in this episode:Sign Up to the Free Talking Healthtech NewsletterSign up to the free Talking HealthTech newsletter for weekly digital health news, events, jobs, partner updates and Pete’s take on what matters across the sector: talkinghealthtech.com/newsletter