EPISODE · May 23, 2022 · 43 MIN
529 How to Write Great YouTube Titles w/ Creator Hooks’ Jake Thomas
from Going Deep with Aaron Watson · host Aaron Watson
Jake Thomas is an expert at writing YouTube video titles. He has parlayed his experience writing more than 4,000 titles into his company, Creator Hooks. Prior to founding Creator Hooks, Jake helped build a channel from 70 to 200k subscribers After leaving to start his firm, he landed clients that include Hubspot cofounder Dharmesh Shah's personal channel and The Infographics Show. In this episode, Jake and Aaron discuss his framework for writing a title, how to create more curiosity, and the power of owning a niche. Jake Thomas’ Challenge; Develop your Model 100. Create a spreadsheet of the hundred channels with a similar style to yours. Connect with Jake Thomas Twitter Website If you liked this interview, check out episode 386 with Jon Shanahan where we discuss YouTube strategy and men’s fashion. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
What this episode covers
Jake Thomas is an expert at writing YouTube video titles. He has parlayed his experience writing more than 4,000 titles into his company, Creator Hooks. Prior to founding Creator Hooks, Jake helped build a channel from 70 to 200k subscribers After leaving to start his firm, he landed clients that include Hubspot cofounder Dharmesh Shah's personal channel and The Infographics Show. In this episode, Jake and Aaron discuss his framework for writing a title, how to create more curiosity, and the power of owning a niche. Jake Thomas’ Challenge; Develop your Model 100. Create a spreadsheet of the hundred channels with a similar style to yours. Connect with Jake Thomas Twitter Website If you liked this interview, check out episode 386 with Jon Shanahan where we discuss YouTube strategy and men’s fashion. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
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529 How to Write Great YouTube Titles w/ Creator Hooks’ Jake Thomas
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