EPISODE · Jan 12, 2026 · 30 MIN
#53: Can agencies charge for value in the age of AI? With Ammunition CEO Jeremy Heilpern
from Agency Business
Welcome to Agency Business.Brian interviews Ammunition CEO Jeremy Heilpern to examine how agencies can defend pricing and articulate value as AI reshapes workflows, timelines and client expectations.Drawing on Ammunition’s growth from a category-focused shop into an independent agency with a broad client roster, Jeremy explains why specialization, internal production and deliberate investment decisions have been central to maintaining margins and client retention.Reach OutSubscribe for free to the Agency Business newsletter.Interested in joining Agency Business as a guest? Submit a pitch.Inquire about Briefly.Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.
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#53: Can agencies charge for value in the age of AI? With Ammunition CEO Jeremy Heilpern
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