#53. Creating A Household Legacy with Noughty AF Wines & Amanda Thomson

Send me a message 🤗FREE COURSE: OVERCOMING THE HURDLES======SHOW QUOTES “And so I doubled down on seeing if I could create the world's first good non-alcoholic wine. And when I say good, it was my definition of good, which it was quite nuanced.”“I always want a democratic price point and qualitative relationship […] I want it to be the household name that we all turn to when we want a good non-alcoholic wine.”======SHOW SUMMARY Amanda Thomson needs little introduction to the world of AF wines; she’s the pioneering powerhouse behind the leading brand NoughtyAF.In this episode, Amanda takes me on her journey from exuberant arts journalist with a penchant for champagne to becoming the founder of an alcohol-free wine brand with no pretence and only great flavour.Amanda is, in equal parts, passionate, driven, concerned, and hopeful about a sector that is finally coming into its own.Hear how she’s gone full circle from student to master and all the stops in between. This conversation is fun, open and heartfelt as we talk about everything from her mother’s entrepreneurial inspiration in the 70s to understanding how to open the doors stateside and make the US her biggest market to date.Pour a glass, sit back & enjoy!======WE CHAT ABOUT0:00 Coming up...2:03 Amanda's story11:36 The Noughty range16:04 The great debates18:29 Industry progression23:10 The health perspective25:27 Noughty in the USA29:22 Diversity in business33:51 Becoming a leading B-Corp brand36:14 Creating a household legacy41:38 What's next for Noughty44:44 The BBQ-Q======NOUGHTYAF.COM  //  @NOUGHTYAF  //  [email protected] ======BEST EPISODE TO CHECK OUT NEXT#39 Bolle: The only double-fermented alcohol-free sparkling wine===🗝️ Become a Vault member to get access to the moderation tools that actually help - https://mindfuldrinking.substack.com/s/the-vault===✏️ Come hang out with me on Substack - https://mindfuldrinking.substack.com/===Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.